A Sprat to Catch A Mackerel
According to the retail doyen, "All you need is passion. Building a business requires 90% guts and 10% capital."The title of the book was chosen after Ackerman turned down the opportunity to play golf with Ernie Els so he could visit a new franchise of a successful Dutch supermarket chain - a move that led to his decision to offer Pick n Pay franchises to managers and entrepreneurs.
Pick n Pay now has over 300 franchises in the country, of which 100 are successfully black-owned. For Ackerman, the small risk definitely led to much greater gain.
Pick n Pay now has over 300 franchises in the country, of which 100 are successfully black-owned. For Ackerman, the small risk definitely led to much greater gain.
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